Tagged: RLSA

Why Must You Add Audiences To Your AdWords Search Network Campaigns?

AdWords Audience Targeting for Search Network Campaigns

You must already have used Remarketing Lists for Search Ads (RLSA) campaigns. But, do you know that you can dramatically improve your search ads’ performance over a period by adding remarketing audiences to your regular search network campaigns even without making it an RLSA campaign?

Yes, you can.  Adding Audiences to your existing search ads’ targeting allows you to customise your Search Network campaigns by prioritising ads for the people who are important to you. Continue reading…