Tagged: Quality Score

AdWords Quality Score: The Myth & The Reality

Last modified on March 10, 2018

 

AdWords quality score is one of the most significant metrics of your AdWords account. The higher your quality score is, the lesser you pay for a click with Google AdWords. Right?

If your keywords have a poor quality score, you are bound to pay higher. And, if you think of fixing things and improving this God-like score, you need weeks.  You need hours working on your ads, bids, extensions, ad extensions, and landing pages.

It’s not completely correct.

Yes, you read it right. It’s not completely right. Continue reading…