Tagged: no ads

Why do some Google search results have no ads?

Ever wondered as to why do some Google search results have no ads? Here’s the answer:

Google aims to show right ads to the right user(s) at the right time. And to be consistent with this philosophy, which is related more to the relevance of Google’s result pages to the users’ queries, Google may sometimes choose not to show ads for certain search queries. It won’t show any ad to the users when the available ads from advertisers are not relevant to users’ queries.

Now let’s understand the technical aspect of it. Continue reading…