Tagged: Audience Targeting

How to Effectively Use Audience Targeting in Your PPC Campaigns

Audience Targeting

It is difficult to understate the impact that audience targeting has had on the way PPC campaigns are run.

Audience targeting relies on grouping potential consumers by criteria like age, geographic location, and interests. In its simplest use, you can select criteria to narrow the potential audience your ads will reach, making your campaigns more targeted and increasing the return on investment of your PPC campaigns. Continue reading…

Why Must You Add Audiences To Your AdWords Search Network Campaigns?

AdWords Audience Targeting for Search Network Campaigns

You must already have used Remarketing Lists for Search Ads (RLSA) campaigns. But, do you know that you can dramatically improve your search ads’ performance over a period by adding remarketing audiences to your regular search network campaigns even without making it an RLSA campaign?

Yes, you can.  Adding Audiences to your existing search ads’ targeting allows you to customise your Search Network campaigns by prioritising ads for the people who are important to you. Continue reading…