Tagged: adwords

11 Easy Ways To Improve AdWords CTR (Click Through Rate) Right Away

The Click Through Rate (CTR) of an AdWords ad is one of the most significant metrics that every advertiser should be working with. It’s completely fine if it’s not your KPI (Key Performance Indicator). However, it’s definitely one metric that lets you know whether your campaign optimization strategies are healthy enough and are headed in the right direction. Today, in this blog, I am going to tell you about 11 surefire ways to improve AdWords CTR right away. Let’s get started. Continue reading…

Why do some Google search results have no ads?

Ever wondered as to why do some Google search results have no ads? Here’s the answer:

Google aims to show right ads to the right user(s) at the right time. And to be consistent with this philosophy, which is related more to the relevance of Google’s result pages to the users’ queries, Google may sometimes choose not to show ads for certain search queries. It won’t show any ad to the users when the available ads from advertisers are not relevant to users’ queries.

Now let’s understand the technical aspect of it. Continue reading…

AdWords Quality Score: The Myth & The Reality

Last modified on March 10, 2018

 

AdWords quality score is one of the most significant metrics of your AdWords account. The higher your quality score is, the lesser you pay for a click with Google AdWords. Right?

If your keywords have a poor quality score, you are bound to pay higher. And, if you think of fixing things and improving this God-like score, you need weeks.  You need hours working on your ads, bids, extensions, ad extensions, and landing pages.

It’s not completely correct.

Yes, you read it right. It’s not completely right. Continue reading…