The Click Through Rate (CTR) of an AdWords ad is one of the most significant metrics that every advertiser should be working with. It’s completely fine if it’s not your KPI (Key Performance Indicator). However, it’s definitely one metric that lets you know whether your campaign optimization strategies are healthy enough and are headed in… Read more »
Ever wondered as to why do some Google search results have no ads? Here’s the answer: Google aims to show right ads to the right user(s) at the right time. And to be consistent with this philosophy, which is related more to the relevance of Google’s result pages to the users’ queries, Google may sometimes choose… Read more »
Stuck with poor quality scores of your keywords in AdWords campaigns? Not sure where to get started to fix them? The following are some of the proven techniques to help you improve quality score.
AdWords quality score is one of the most significant metrics of your AdWords account. The higher your quality score is, the lesser you pay for a click with Google AdWords. Right? If your keywords have a poor quality score, you are bound to pay higher. And, if you think of fixing things and improving… Read more »