Tagged: adwords auction

Why do some Google search results have no ads?

Ever wondered as to why do some Google search results have no ads? Here’s the answer:

Google aims to show right ads to the right user(s) at the right time. And to be consistent with this philosophy, which is related more to the relevance of Google’s result pages to the users’ queries, Google may sometimes choose not to show ads for certain search queries. It won’t show any ad to the users when the available ads from advertisers are not relevant to users’ queries.

Now let’s understand the technical aspect of it. Continue reading…

How Does AdWords Work? How Is CPC And Ad Positions Decided?

Last modified on April 30, 2017

Wondering how does AdWords work? How do the ad auction, bidding, and the complete pricing methodology keep advertisers, searchers, and Google in a healthy and mutually profitable ecosystem? Here’s the video from Hal Varian taken from the Official Google Small Business YouTube channel and I have transcribed it for the people who want to read than to watch.

Happy Learning! Over to Hal Varian. Continue reading…