Tagged: a/b testing

A/B Testing: Why is it Important to Test Different Types of Facebook Ads?

A/B testing for facebook ads

As independent business owners and digital marketers, we are living in a time when even small businesses have unparalleled power at the fingertips. If you know how to use the tools at your disposal, that is.

Digital marketing is expected to rise by 17.1% in 2019, to a total of $327.28 billion. With so much money on the table, there’s going to be an onslaught of new software and services hoping to capitalize on that market. No amount of bells and whistles will make a difference if you don’t know what you’re trying to do, however.

Different types of Facebook ads can actually help you determine what your business goals actually are, for far less than A/B testing usually costs. Continue reading…