AdWords goes Android – Now Manage AdWords On the Go

Last modified on June 15, 2015

adwords-app-deviceGoogle launched Android app for AdWords last week which obviously is a game changer move. You can now look into your campaigns can make changes/tweaks on the go. AdWords is in your pocket now.

I have personally been using this app since the first day of its launch and I would give it 4.5 out of 5 stars for now. Continue reading…

5 AdWords Myths Killing Your ROI & Performances

Last modified on March 8, 2018

Do you know that there are several myths associated with the functioning and use of AdWords which might be effective your average Returns on Investment that you derive from AdWords?

Yes, that’s true.

You would agree that misinformation about anything is dangerous, and so is it with AdWords as well. Learn what are these myths affecting your ROI. Here comes a detailed ebook that talks about five of the most confusing myths and the reality there on.

Grab your free copy today by filling up the form below.


Unexpected Drop in AdWords Conversions? Learn how to troubleshoot

Last modified on June 15, 2015

If you have witnessed a sudden drop in your AdWords conversions, it’s not something that you should ignore. Rather, you should spend sometime looking into the right areas and finding the reason for this unexpected drop.

Do not worry, I am going to help you get to the right area. Wondering how and where?

Here comes a comprehensive 13 pages ebook explaining every thing that you may need to troubleshoot. The best part, it’s complete free ebook. You do not need to pay a penny for it.

Simply enter your name and email ID in the download form below and the ebook is all yours. Do not worry, I will not spam your email at all. Even I hate spam as much as you do. And yes, you can always unsubscribe if you feel I am bothering you.


Broad Match Modifiers – Everything that you should know

Last modified on June 15, 2015

You would agree that choosing the right set of keywords is one of the most crucial steps of search engine marketing. No matter whether it is organic search marketing or pay-per-click marketing, the keywords you chose have the potential to make or mar your strategies. Especially in the case of Pay Per Click Advertising, it becomes even more crucial. The reason is obviously the fact that you pay for every click in PPC advertising, and hence you need relevant keywords and better control on them.

Thankfully with AdWords, we have several effective techniques which allow us to choose and fine tune our keywords exactly according to our advertising goals. Once we are done analyzing keywords, making final lists, and adding them in relevant campaigns and ad groups, we can control them further with the help of keyword match type.

As advertisers, you have the freedom to choose whether you would like to target based on broad match, phrase match, or exact match. Not just that, there’s one more method which is used considerably lesser but has got huge potential. It is – Broad Match Modifier (BMM). Continue reading…

6 awesome reasons why you should use PPC and SEO together

Last modified on June 15, 2015

ppc and seo together

(Image Source- Hans Splinter, Flickr)

PPC and SEO are very often described as two entirely different marketing strategies for promoting businesses online.  The prevailing practice is that if one is not working, let’s try the other. But practically, this is not how it should be taken.

Pay-per-click advertising and Search Engine Optimization can work together without any conflict. On the contrary, an approach to combine both of these together has the potential to prove more beneficial in terms of increasing marketing reach and positively influencing the associated Returns On Investments. Both these channels of marketing complement each other like no others do.

I know you have many questions. If the reasons I am going to give here do not seem to answer your questions, post them in the comment section below this article. Continue reading…

Price list for AdWords Advertising

Last modified on June 13, 2015

Give me the price list of advertising with AdWords.

How much do I need to spend to get certain number of leads/sales? Or, What is the cost of advertising with AdWords?

What is the guarantee?

Well, these are some of the questions which many of the new advertisers (who have not used AdWords before) have in mind. I got to answer a similar question in the AdWords Community this week. I am reposting my reply here – Continue reading…

Pretty Little Secrets to decrease costs on your AdWords spends

Last modified on June 13, 2015

You use hundreds of keywords with AdWords campaigns to get maximum exposures for your ads, right? But, how do you find out the best performing keywords and what do you do optimize the low performing ones?

Wait, do not ignore this question as it can make or mar your advertising efforts with Google AdWords.

I know you spend your time and money to make sure that you are able to get the best out of your advertising spends with Google. But practically, it is not all. AdWords is a complex system with a simple interface. It illudes ease but keeps a whole lot of science behind it. Most beginners fail to understand it and as a result end up spending unnecessarily.

Continue reading…