New Metrics to Let You Measure AdWords Engagement Ads’ Performance

Last modified on June 15, 2015

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If you have been running AdWords Engagement Ads (Lightbox Ads), you can now get even deeper insights about their performances. Three key metrics namely – Engagements, Engagement rate, and Avg. CPE (Cost Per Engagement) are going to be introduced by June 22, 2015. You will find them as new columns under the statistics table.

What does it mean to you? Continue reading…

Are you using benchmarks data in AdWords Keywords Planner? If not already, start using now

Last modified on June 15, 2015

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Having the right set of keywords for your AdWords campaigns is a crucial step to succeed in your online advertising strategies. Not just that, even when you have achieved a fair share of search impression for your existing keywords, you need a plan to expand, expand to more relevant and profitable keywords and compete better with your competitor, don’t you?

Thanks to the benchmarks data in AdWords Keyword Planner, you can streamline your keyword expansion strategy more efficiently. You can compare your search terms coverage to that of your competitors and reviewing your relative ad impressions share against top five market leaders, you can get valuable ideas on where to focus more. Continue reading…

Time to Upgrade to AdWords Editor 11.1. Support for 10.6 ends on 30th June

Last modified on June 15, 2015

If have been using AdWords Editor 10.6, it’s the time you should download and install the latest version i.e. 11.1.2. The support for the older version will end on 30th June 2015.

This new version is a standalone version, so there won’t be an auto upgrade. You would manually need to download and install. Yes, it would be a bit difficult for you to get yourself familiar with the new version as the interface is different, but once you get used to it, you will love this new version.

The AE 11.1 is full of features and enhancements which Continue reading…

Fire Your AdWords Agency Right Now If They Are Hiding These From You

Last modified on June 15, 2015

You definitely made a right decision by choosing to advertise with AdWords. The kind of reach, targeting options, and the tracking methodologies which this advertising system gives you is simply unparalleled. To tell you the truth, if you can’t reach out to the right segment of people online using AdWords, trust me, no other advertising platform can actually help you do that more efficiently. AdWords reaches out to almost of 90% of internet population. Doesn’t your potential customers fall under this radar?

I know, they do, but I am failing to reach out to them…

Is it what running in your mind at the moment?

If yes, you need to hold on and analyse if the AdWords expert or agency that you have hired actually understands your business goals well and all your campaigns are actually aligned to them properly. There are several other aspects which you need to be aware of while dealing with your agency. Make sure you are not being cheated on. Here are some of the most common bad practices that your AdWords agency may be thriving off, do keep a check on them – Continue reading…

Low Advertising budgets? Here’s how AdWords can still work for you

Last modified on June 15, 2015

When it comes to advertising with AdWords, there’s definitely no close alternatives. Let’s not get into the reasons. I am sure you know them all.

But, it becomes important to note that as more and more businesses are advertising with AdWords, it is making the competition stiffer. The keywords which costed pennies a few years ago are now costing elephants. Yes, it is not the same with every keyword or industry; still you can’t deny a significant increase in the amounts you bid.

Thankfully, it does not end or minimise the scope of a positive Return On Investments. There are strategies which when deployed efficiently in place can ensure profitability for you.

What are those strategies? How to ensure your maximum Returns On Advertising Spends (ROAS) with AdWords? Even when you are low on budgets?

Without much ado, let’s get into the detail…  Continue reading…

AdWords Upgraded URLs: Testing Final URL with Tracking Template is now possible

Last modified on June 15, 2015

Google includes a ‘test’ button next to AdWords Tracking Template field for Upgraded URLs.

Yes, it was a real pain testing the combination of Tracking Templates and Final URLs once you switched to Upgraded URLs. There was no way at all to test it.

However, I was using Ad Preview and Diagnostic Tool to test it. Hovering the mouse at the ad in the preview tool showed the complete URL in the browser’s status bar. Yes, that was the only method you could test your tracking template with. It worked for me on small accounts with lesser number of campaigns and ads, but again it was really difficult with the accounts which had hundreds of ad copies.

Anyway, thanks to AdWords Engineers, it’s now possible to test your landing pages before you go live. Here’s how it looks – Continue reading…

Landing Page Optimization for PPC – What to include and what not to?

Last modified on June 15, 2015

Landing Page Optimization, no doubt, is one of the trickiest parts in online marketing today. No matter whether it is for AdWords, BingAds, Facebook Ads, or simply for Search Engine Optimization, the basics remain the same.  I usually get a lot of questions related to it during consultancy, training, or seminar Q&A sessions.

And the biggest question is – What to include and what not to?

To me, landing page optimization should not be confined to the inclusion or exclusion of particular page elements.

Let me list some of the questions which I usually get asked  –

  • Should have or not to have a contact form? 
  • Should place a phone number prominently on page or not? 
  • Should have links to internal pages through menus or not?
  • Should have explainer videos or not?
  • Should include several call to action buttons or not?

Is there any definite answer?

Hmmm… You, yourself, can get answers to all these questions if you take a moment to think about your advertising goals.  Continue reading…

Mobilegeddon – Is Google Forcing You to Go Mobile?

Last modified on June 15, 2015

April 21 2015, Google announced the arrival of Mobile update which aims to make Google’s organic results more friendly to mobile phones. Here’s what the official declaration came –

Starting Today, April 21 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

What does it mean to you?

Continue reading…

AdWords Conversion Tracking Setup Made Easier and Faster Like Never Before

Last modified on June 15, 2015

As expected Google fine tunes it’s AdWords conversion tracking set up and makes it easier than ever before. Starting yesterday, you would now be able to verify the correct installation of conversion code within 30 to 60 minutes.

It’s a great relief, indeed!

No need to click your own ad to verify conversions

Yes, you do not need to click your own ad to check if the set up is correct and the system is able to record conversions. All you need to do is to Continue reading…

How to become a Google AdWords Certified Professional? (2018 Version)

Last modified on March 29, 2018

How to become Google AdWords Certified? What do I need to do? How to appear for the AdWords exams? What is the best way learn AdWords and get certified?

I get such questions every now and then through emails, at events, and on social media channels where I love to share what I know.

Today I thought of writing a post to address these question in a proper way. So, let’s get started. Continue reading…