Effective marketing to existing customers with AdWords

marketing to existing customers

If you are ignoring your existing customers, you are definitely making a mistake. You would be surprised to know that your existing customers can drive more sales and branding to your business. But yes, you need a different approach for marketing to them effectively.

Learn how AdWords can help you get more sales from your existing customer base.

Read my recent article in Official AdWords Community. 

Ads in Gmail Now Open to All AdWords Advertisers

Google finally makes native Gmail ads available to all AdWords advertisers. It can be accessed in ‘Ad Gallery’ section in the AdWords interface. Earlier it was accessible only through request where an advertiser needed to contact AdWords sales representative and ask for white-listing Gmail Ads. But now, you don’t need to ask for it. It’s already there.

However, a few important features like click to call and HTML forms still need you to contact the sales representative. But, if you are not an advanced user and would like to simply experiment targeting specifically Gmail users right in their inbox with expandable ads, it’s definitely a good piece of news for you.

Does it have any potential?

Well, I have used and still use Gmail ads for many of clients. In my experience Continue reading…

Now Manage Google TrueView Ads Right From AdWords Interface

AdWords trueview

TrueView Ads can now be managed from the AdWords interface only. What does that mean to you?

Well, it brings in the simplicity of a single interface which offers a better and more consistent user experience. You can find and create your video campaigns simply by clicking the same +Campaign button which you use to create Search, Display or Shopping campaigns.

Moreover, you can work with bulk management tools to save your time and efforts while working with your TrueView campaigns.

Here’s where it appears in the AdWords interface – Continue reading…

Google Says Goodbye to AdWords WAP Mobile Ads

AdWords WAP Ads Discontinued

Google announces that WAP mobile ad will no longer be supported with AdWords. It means you won’t be able to create or use WAP mobile ads any more, and if you are already using such ads in your AdWords campaigns, they will stop serving. You will need to create another ad from the available options.

I would say it’s a good move. Mobile technology have come of age now and as a result there is no need for a specific WAP ad format. There are more efficient ad formats which can be used for better results on mobile devices.

Here’s what Google says –  Continue reading…

7 Best Social Sharing Plugins for WordPress which I Have Used and Tested Personally

Last modified on February 20, 2019

If you run a WordPress website you would agree that choosing the right plugin is always a challenging task. No matter what kind of plugins you need, you are more likely to find several options. And this is where you get confused, don’t you?

You are not alone! Every WordPress website owner goes through this in the beginning and so did I. I have used WordPress as my preferred CMS for 10 years now. As a result, I have tested hundreds of plugins, free and premium, till date. Some worked the way I needed while others only left me frustrated. But never mind, if you are looking for an efficient social sharing plugin for WordPress, I am going to make your hunt easier.

Here, are 7 of the best WordPress social sharing plugins which I have used myself on different websites. Hope it will help you make your final decision about choosing the right one.

Here you go –  Continue reading…

AdWords Upgraded URLs deadline approaching – July 1st. Are you ready?

As already indicated by Google, the final deadline for the migration of Destination URL to Final URLs  is July 1st, 2015. On this very date, Destination URLs will be depreciated and will be replaced by Final URLs. If your URLs have tracking information attached to them at the moment, they would be moved to Tracking Template field. But, if you are using advanced tracking, you may be in trouble if you do not upgrade manually.

July 1st will be the forced upgrade. Make sure you do not have to lose your tracking in the automatic migration. Continue reading…