Google finally makes native Gmail ads available to all AdWords advertisers. It can be accessed in ‘Ad Gallery’ section in the AdWords interface. Earlier it was accessible only through request where an advertiser needed to contact AdWords sales representative and ask for white-listing Gmail Ads. But now, you don’t need to ask for it. It’s already there.
However, a few important features like click to call and HTML forms still need you to contact the sales representative. But, if you are not an advanced user and would like to simply experiment targeting specifically Gmail users right in their inbox with expandable ads, it’s definitely a good piece of news for you.
Does it have any potential?
Well, I have used and still use Gmail ads for many of clients. In my experience Continue reading…