PPC for Tech Support – The Sunset and The Alternative

End of road for PPC for Tech Support

If you have been into tech support business, it’s the time to move on. Yes, admit it. That’s the ultimate fact now. AdWords stopped allowing ads for tech support on Google and on it’s Display Network inventories long ago. The primary reasons for the same were – violation of trademark policies, and misleading promotion methodologies…. Read more »

Effective marketing to existing customers with AdWords

marketing to existing customers

If you are ignoring your existing customers, you are definitely making a mistake. You would be surprised to know that your existing customers can drive more sales and branding to your business. But yes, you need a different approach for marketing to them effectively. Learn how AdWords can help you get more sales from your… Read more »

Now Preview AdWords Extensions in Ad Preview & Diagnosis Tool

Want to see how your ad extensions actually appear to your target customers. Now, it’s possible. Simply head to Ad Preview and Diagnosis Tool from the Tools menu in your AdWords’ interface and search for your keywords. Here’s how it should appear –

Ads in Gmail Now Open to All AdWords Advertisers

Google finally makes native Gmail ads available to all AdWords advertisers. It can be accessed in ‘Ad Gallery’ section in the AdWords interface. Earlier it was accessible only through request where an advertiser needed to contact AdWords sales representative and ask for white-listing Gmail Ads. But now, you don’t need to ask for it. It’s already there…. Read more »

Now Manage Google TrueView Ads Right From AdWords Interface

AdWords trueview

TrueView Ads can now be managed from the AdWords interface only. What does that mean to you? Well, it brings in the simplicity of a single interface which offers a better and more consistent user experience. You can find and create your video campaigns simply by clicking the same +Campaign button which you use to create… Read more »

Google Says Goodbye to AdWords WAP Mobile Ads

AdWords WAP Ads Discontinued

Google announces that WAP mobile ad will no longer be supported with AdWords. It means you won’t be able to create or use WAP mobile ads any more, and if you are already using such ads in your AdWords campaigns, they will stop serving. You will need to create another ad from the available options. I… Read more »

AdWords Upgraded URLs deadline approaching – July 1st. Are you ready?

As already indicated by Google, the final deadline for the migration of Destination URL to Final URLs  is July 1st, 2015. On this very date, Destination URLs will be depreciated and will be replaced by Final URLs. If your URLs have tracking information attached to them at the moment, they would be moved to Tracking Template… Read more »