Should I bid on my own brand search terms?
When our website is already ranking at the top for our brand name search terms, why should we spend on ads?
If you have the same question as above, you are not alone. It has long been debated and has been one of the most asked questions from businesses of all sizes.
There have been several types of researches around this topic and the findings have always proved it worthy to have specific PPC campaigns to target brand search terms.
Here are the top five reasons – Continue reading…