Why Must You Add Audiences To Your AdWords Search Network Campaigns?

AdWords Audience Targeting for Search Network Campaigns

You must already have used Remarketing Lists for Search Ads (RLSA) campaigns. But, do you know that you can dramatically improve your search ads’ performance over a period by adding remarketing audiences to your regular search network campaigns even without making it an RLSA campaign? Yes, you can.  Adding Audiences to your existing search ads’ targeting… Read more »

How Long Does It Take To Rank In Google’s First Page Search Results?

Google's first page rankings

Ever wondered as to how long does it normally take for a web page to actually rank in the first page of Google’s search results? Not by itself, of course. But with proper SEO planning and executions. There hasn’t been a clear answer to this question. All you got was – it depends.

How To Setup AdWords Dynamic Remarketing in Shopify?

Shopify Google AdWords Dynamic Remarketing Setup

If you are stuck at setting up Google AdWords Dynamic Remarketing scripts in your Shopify store, this simple guide will help you do it easily. Without much ado, let me take you straight to the process… Step 1: Add a new Snippet for AdWords Dynamic Remarketing  Step 2: Call the Snippet you created in the… Read more »

When should you change your target CPA bid in AdWords?

Question: Some of the campaigns are getting leads at well below the Target CPA bids. Should I lower my Target CPA bids? Also, I have other accounts that are also doing well as far as Target CPA, but they are underspending my budget by hundreds. What do I do to get more leads and spend… Read more »

How To Research PPC Competitors Like A Pro? (2019)

SEMrush Review

PPC Research is a crucial step to the advertising success of any business online. Whether it’s for your very own or your clients’ business, knowing your competitors’ strategies is very crucial. If you are able to know how the competitors in the given industry are doing and what are the things making them succeed, you… Read more »

How Does AdWords Work? How Is CPC And Ad Positions Decided?

Wondering how does AdWords work? How do the ad auction, bidding, and the complete pricing methodology keep advertisers, searchers, and Google in a healthy and mutually profitable ecosystem? Here’s the video from Hal Varian taken from the Official Google Small Business YouTube channel and I have transcribed it for the people who want to read than… Read more »

7 Reasons Why You Should Bid On Your Own Brand Keywords

Should I bid on my own brand search terms? When our website is already ranking at the top for our brand name search terms, why should we spend on ads? If you have the same question as above, you are not alone. It has long been debated and has been  one of the most asked… Read more »

5 reasons why your landing page fails to convert!

landing page optimization

You love your landing pages, don’t you? But, is that what you built it for? Think… You didn’t build it to please only your eyes. You have a purpose. A goal that your business aims. It can be anything. Leads to generate? Sales to make? Awareness to create? Or something else similar… Whatever may your goal be,… Read more »

Digital marketing for Travel Startups – An interview at #TravHQ

Digital Marketing for Travel Startups - My interview #TravHQ

Have got questions related to digital marketing for travel startups? Do you run a travel business and advertise it online with Google AdWords? Find answers to all your queries in my latest interview at TravHQ. If you have any further questions, leave it here or on that post itself. I will be happy to connect… Read more »

How to fix (re-submit) Disapproved AdWords ads?

An AdWords ad can be disproved for many reasons. The most common reason for ad disapproval is some kind of policy violation. I agree that you may not be violating policies knowingly, and for this reason, you need to find out the exact reason for such ad disapproval.