11 Easy Ways To Improve AdWords CTR (Click Through Rate) Right Away

The Click Through Rate (CTR) of an AdWords ad is one of the most significant metrics that every advertiser should be working with. It’s completely fine if it’s not your KPI (Key Performance Indicator). However, it’s definitely one metric that lets you know whether your campaign optimization strategies are healthy enough and are headed in the right direction. Today, in this blog, I am going to tell you about 11 surefire ways to improve AdWords CTR right away. Let’s get started. Continue reading…

Why do some Google search results have no ads?

Ever wondered as to why do some Google search results have no ads? Here’s the answer:

Google aims to show right ads to the right user(s) at the right time. And to be consistent with this philosophy, which is related more to the relevance of Google’s result pages to the users’ queries, Google may sometimes choose not to show ads for certain search queries. It won’t show any ad to the users when the available ads from advertisers are not relevant to users’ queries.

Now let’s understand the technical aspect of it. Continue reading…

AdWords Quality Score: The Myth & The Reality

Last modified on March 10, 2018


AdWords quality score is one of the most significant metrics of your AdWords account. The higher your quality score is, the lesser you pay for a click with Google AdWords. Right?

If your keywords have a poor quality score, you are bound to pay higher. And, if you think of fixing things and improving this God-like score, you need weeks.  You need hours working on your ads, bids, extensions, ad extensions, and landing pages.

It’s not completely correct.

Yes, you read it right. It’s not completely right. Continue reading…

Why Must You Add Audiences To Your AdWords Search Network Campaigns?

AdWords Audience Targeting for Search Network Campaigns

You must already have used Remarketing Lists for Search Ads (RLSA) campaigns. But, do you know that you can dramatically improve your search ads’ performance over a period by adding remarketing audiences to your regular search network campaigns even without making it an RLSA campaign?

Yes, you can.  Adding Audiences to your existing search ads’ targeting allows you to customise your Search Network campaigns by prioritising ads for the people who are important to you. Continue reading…

How Long Does It Take To Rank In Google’s First Page Search Results?

Last modified on September 21, 2018

Google's first page rankings

Ever wondered as to how long does it normally take for a web page to actually rank in the first page of Google’s search results? Not by itself, of course. But with proper SEO planning and executions.

There hasn’t been a clear answer to this question. All you got was – it depends. Continue reading…

How To Setup AdWords Dynamic Remarketing in Shopify?

Shopify Google AdWords Dynamic Remarketing Setup

If you are stuck at setting up Google AdWords Dynamic Remarketing scripts in your Shopify store, this simple guide will help you do it easily.

Without much ado, let me take you straight to the process…

  1. Step 1: Add a new Snippet for AdWords Dynamic Remarketing 
  2. Step 2: Call the Snippet you created in the theme file
  3. Step 3: Test your setup

Yes, you will only need to take just three simple steps. However, a bit of minute attention may be required so that you don’t break anything. Grab your coffee if it helps you to be attentive! Let’s get started… Continue reading…

When should you change your target CPA bid in AdWords?

Question: Some of the campaigns are getting leads at well below the Target CPA bids. Should I lower my Target CPA bids? Also, I have other accounts that are also doing well as far as Target CPA, but they are underspending my budget by hundreds. What do I do to get more leads and spend more of the budget?


You should lower your CPA bids when –

  • The number of conversions is consistent at least for two weeks
  • When your actual CPA has not crossed your target CPA at least for two weeks

Continue reading…

How To Research PPC Competitors Like A Pro? (2018)

Last modified on September 13, 2018

SEMrush Review

PPC Research is a crucial step to the advertising success of any business online. Whether it’s for your very own or your clients’ business, knowing your competitors’ strategies is very crucial. If you are able to know how the competitors in the given industry are doing and what are the things making them succeed, you can align your strategies accordingly. It will enable you to increase your Returns On Investment (ROI) dramatically. Continue reading…

How Does AdWords Work? How Is CPC And Ad Positions Decided?

Last modified on April 30, 2017

Wondering how does AdWords work? How do the ad auction, bidding, and the complete pricing methodology keep advertisers, searchers, and Google in a healthy and mutually profitable ecosystem? Here’s the video from Hal Varian taken from the Official Google Small Business YouTube channel and I have transcribed it for the people who want to read than to watch.

Happy Learning! Over to Hal Varian. Continue reading…