How to Bring More Business to Your Site With Holiday Marketing

Last modified on December 26, 2018

holiday marketing

Looking to grow your customer base and increase business during the holiday season? Good idea!

This year, American’s are expected to spend nearly $721 billion (yes, billion) on holiday shopping. And, there’s a similar trend all across.

What does that mean for you and your company? Well, it means that people are willing to shell out money and it’s an ideal time to increase sales and attract more year-round customers.

Read on to learn about ways to bring more business to your site with holiday marketing.

Holiday Promotions

Offering some kind of promotion is a simple way to incentivize new customers. What you are able to offer your customers will vary depending on what type of business you own.

You can also decide if you want to offer your promotion to those who sign up for your mailing list or register on your website. This is a fast way to grow your contact database and reach more people on your mailing list well after the holidays are over.

Depending on what type of business you own, promotions can come in various forms. You could offer free shipping on items purchased within a specific period of time or to those who create an account on your site.

You could also offer a discount on a second item or a percentage off a first-time purchase. If your business does not revolve around e-commerce and is more customer service based, you can offer a discount on the service you provide or a special rate if they purchase multiple items at once.

Free Gift with Purchase

People love a free extra after they purchase something. Customers feel like they’re getting more bang for their buck and in a time of year when gift giving is the name of the game, people can use these small gifts as stocking stuffers.

Be sure whatever your free gift is doesn’t end up costing you more money in the long run. Is there something you can buy in bulk?

This could be anything from a free tree ornament to a company calendar or even some chocolates.

Whatever the gift is, be sure to advertise it on your site to incentivize buyers.

Start in Advance

Don’t wait until the holidays are in full swing to advertise your holiday deals. You may notice that as soon as Halloween is over, stores often break out the holiday gear and get prepped for the coming season.

You should approach your holiday marketing with the same timeline in mind.

You can start out small so you don’t overwhelm customers and then increase your marketing strategy, including your discounts and freebies.

In late October or early November, you should send out an email blast that informs customers about your holiday specials. Include direct links to the deals and a time limit in which they can be purchased.

This will urge people to act fast and take advantage of the offer right away as opposed to continuing their search elsewhere in the hopes of finding a better deal.

Prepare Your Holiday Marketing

With these tips above, you can get ahead of the game and prepare your holiday marketing in advance so you see real results.

Offering promotions, giveaways and getting the attention of customers before the holiday rush begins are all ways to attract more buyers and have them coming back after the holiday season comes to an end.

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