Topic: Google Ads

How To Improve Google Ads Impression Share? The Definitive Guide


Impression Share (IS) gives you a key insight into how your ads are doing in terms of your ads’ overall exposure. It answers the question – Are my ads showing up for the potential searches based on my current targeting and budget? To be precise, the question it answers is – What percentage of the… Read more »

Here’s Why You Need To Hire a PPC Consultant

PPC Consultant

Are you thinking about hiring a PPC consultant? If you are, you’re not alone. Plenty of businesses are using PPC consultants to convert leads online every day. But before you shell out the cash to hire one, you’ll need to know the benefits. Because you’ll have to spend money on the campaign itself, knowing why you need… Read more »

How to Write Click-Worthy Google Ad Copies

Google Ad Copies

Google ads reach 90% of internet users worldwide. Yes, you read that right. Isn’t that a commendable percentage? It shows the opportunity you have got as a business to market your products and services to your potential customers. But this fact is no more a secret. Every intelligent marketer knows it, as you do of course. It… Read more »

How to Improve Your Website Conversion Rate by Next Week

website conversion

4.2 billion people use the internet every day. That’s an extremely big figure, isn’t it? And a reasonably large part of them could be a potential visitor to your website. That said, increasing traffic to your site is all well and good. But it means nothing if it doesn’t convert! Those eyes need to become clicks,… Read more »