Topic: Facebook Ads

A/B Testing: Why is it Important to Test Different Types of Facebook Ads?

A/B testing for facebook ads

As independent business owners and digital marketers, we are living in a time when even small businesses have unparalleled power at the fingertips. If you know how to use the tools at your disposal, that is.

Digital marketing is expected to rise by 17.1% in 2019, to a total of $327.28 billion. With so much money on the table, there’s going to be an onslaught of new software and services hoping to capitalize on that market. No amount of bells and whistles will make a difference if you don’t know what you’re trying to do, however.

Different types of Facebook ads can actually help you determine what your business goals actually are, for far less than A/B testing usually costs. Continue reading…

How to Effectively Use Audience Targeting in Your PPC Campaigns

Audience Targeting

It is difficult to understate the impact that audience targeting has had on the way PPC campaigns are run.

Audience targeting relies on grouping potential consumers by criteria like age, geographic location, and interests. In its simplest use, you can select criteria to narrow the potential audience your ads will reach, making your campaigns more targeted and increasing the return on investment of your PPC campaigns. Continue reading…

Facebook Ad Spy Tools: See Your Competitors’ Facebook Ads Free

Facebook Ads Spy Tools

Spying isn’t bad at all when it comes to marketing. The more information you have on your competitors’ strategies the better prepared you can be with your own campaigns. 

Today, I am going to talk about two free Facebook ads spy tools which you can use to see your competitors’ ad copies without paying a penny. Using these tools you will have answers to the following questions which you have been after:

Continue reading…