Topic: AdWords

How to Improve Your Website Conversion Rate by Next Week

website conversion

4.2 billion people use the internet every day.

That’s an extremely big figure, isn’t it? And a reasonably large part of them could be a potential visitor to your website.

That said, increasing traffic to your site is all well and good. But it means nothing if it doesn’t convert!

Those eyes need to become clicks, subscribers, and customers. Otherwise, from a business perspective, what’s the point?

The question becomes this: how do you get people to convert on your site? How can you maximize your website conversion? And how can you do it quickly!? Continue reading…

How to Effectively Use Audience Targeting in Your PPC Campaigns

Audience Targeting

It is difficult to understate the impact that audience targeting has had on the way PPC campaigns are run.

Audience targeting relies on grouping potential consumers by criteria like age, geographic location, and interests. In its simplest use, you can select criteria to narrow the potential audience your ads will reach, making your campaigns more targeted and increasing the return on investment of your PPC campaigns. Continue reading…

Google Ads Exact Match Keyword: Expectations Vs Reality

Do you know that your Exact Match keywords in the Google Ads account can now trigger ads for variations and terms having the same intent?

Yes, that’s right. Google recently updated its official documentation for Exact Match keywords. If you don’t know this latest update, your expectations and reality about Exact match keywords will be different.

Continue reading…