Topic: AdWords

How to Create Google Ads That’ll Improve Audience Engagement in 2019

Audience Engagement

Setting up an advertising campaign is not an inexpensive venture. Whether you’re creating a holiday campaign or launching a new product, it makes sense that you’d want your ad campaigns to bring in sales.

Google Ads are a great marketing medium. Nearly every person who uses the internet uses Google, so the ad reach is incredible. Google Ads operate on a pay-per-click basis, so you want to make sure to make strategic choices to maximize your chances of conversion.

Ready to improve audience engagement with Google Ads? Read on for some super helpful tips! Continue reading…

How to Improve Your Website Conversion Rate by Next Week

website conversion

4.2 billion people use the internet every day.

That’s an extremely big figure, isn’t it? And a reasonably large part of them could be a potential visitor to your website.

That said, increasing traffic to your site is all well and good. But it means nothing if it doesn’t convert!

Those eyes need to become clicks, subscribers, and customers. Otherwise, from a business perspective, what’s the point?

The question becomes this: how do you get people to convert on your site? How can you maximize your website conversion? And how can you do it quickly!? Continue reading…

How to Effectively Use Audience Targeting in Your PPC Campaigns

Audience Targeting

It is difficult to understate the impact that audience targeting has had on the way PPC campaigns are run.

Audience targeting relies on grouping potential consumers by criteria like age, geographic location, and interests. In its simplest use, you can select criteria to narrow the potential audience your ads will reach, making your campaigns more targeted and increasing the return on investment of your PPC campaigns. Continue reading…