Posts By: Ratan Jha

5 Must-Know Digital Marketing Facts (And 5 Marketing Myths Debunked)

digital marketing facts and myths

You’ve no doubt read hundreds of digital marketing facts on the internet. But let’s face it: the internet’s not really known for its accuracy, is it?

So how can you tell the facts from the BS? Keep reading, that’s how.

In this guide, we’ll tell you 5 essential facts about marketing while debunking the 5 biggest digital marketing myths. Check it out! Continue reading…

A/B Testing: Why is it Important to Test Different Types of Facebook Ads?

A/B testing for facebook ads

As independent business owners and digital marketers, we are living in a time when even small businesses have unparalleled power at the fingertips. If you know how to use the tools at your disposal, that is.

Digital marketing is expected to rise by 17.1% in 2019, to a total of $327.28 billion. With so much money on the table, there’s going to be an onslaught of new software and services hoping to capitalize on that market. No amount of bells and whistles will make a difference if you don’t know what you’re trying to do, however.

Different types of Facebook ads can actually help you determine what your business goals actually are, for far less than A/B testing usually costs. Continue reading…

How to Improve Your Website Conversion Rate by Next Week

website conversion

4.2 billion people use the internet every day.

That’s an extremely big figure, isn’t it? And a reasonably large part of them could be a potential visitor to your website.

That said, increasing traffic to your site is all well and good. But it means nothing if it doesn’t convert!

Those eyes need to become clicks, subscribers, and customers. Otherwise, from a business perspective, what’s the point?

The question becomes this: how do you get people to convert on your site? How can you maximize your website conversion? And how can you do it quickly!? Continue reading…

How to Create the Perfect PPC Strategy for 2019

PPC Strategy

2019 is fast approaching. At this point, savvy businesses are no longer asking what SEO and PPC can do for them. It’s all about improving the digital marketing plan they have in place.

And it’s a process that continues to evolve, especially with PPC. If you’re still using your PPC strategy from 2 years ago, you’re going to get crushed by your competitors.

That’s why it’s important to revisit your PPC plan every now and then. Before the new year rolls around is a good time to do it. Continue reading…