Facebook Ad Spy Tools: See Your Competitors’ Facebook Ads Free

Facebook Ads Spy Tools

Spying isn’t bad at all when it comes to marketing. The more information you have on your competitors’ strategies the better prepared you can be with your own campaigns. 

Today, I am going to talk about two free Facebook ads spy tools which you can use to see your competitors’ ad copies without paying a penny. Using these tools you will have answers to the following questions which you have been after:


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Google Ads Exact Match Keyword: Expectations Vs Reality

Do you know that your Exact Match keywords in the Google Ads account can now trigger ads for variations and terms having the same intent?

Yes, that’s right. Google recently updated its official documentation for Exact Match keywords. If you don’t know this latest update, your expectations and reality about Exact match keywords will be different.


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Modern Keyword Research Strategies for Busy Startups

Are you a busy startup owner who’s looking to market your service on the internet using SEO?

I think you’re definitely on the right track. After all, with all the benefits that come with SEO, you are bound to achieve a good level of success if you manage to rank your pages for the right keywords.

Building a solid foundation for your search marketing campaign is a defining factor for your success, and it starts by identifying the right keywords for your website. Continue reading…

11 Easy Ways To Improve AdWords CTR (Click Through Rate) Right Away

The Click Through Rate (CTR) of an AdWords ad is one of the most significant metrics that every advertiser should be working with. It’s completely fine if it’s not your KPI (Key Performance Indicator). However, it’s definitely one metric that lets you know whether your campaign optimization strategies are healthy enough and are headed in the right direction. Today, in this blog, I am going to tell you about 11 surefire ways to improve AdWords CTR right away. Let’s get started. Continue reading…

Why do some Google search results have no ads?

Ever wondered as to why do some Google search results have no ads? Here’s the answer:

Google aims to show right ads to the right user(s) at the right time. And to be consistent with this philosophy, which is related more to the relevance of Google’s result pages to the users’ queries, Google may sometimes choose not to show ads for certain search queries. It won’t show any ad to the users when the available ads from advertisers are not relevant to users’ queries.

Now let’s understand the technical aspect of it. Continue reading…

AdWords Quality Score: The Myth & The Reality

 

AdWords quality score is one of the most significant metrics of your AdWords account. The higher your quality score is, the lesser you pay for a click with Google AdWords. Right?

If your keywords have a poor quality score, you are bound to pay higher. And, if you think of fixing things and improving this God-like score, you need weeks.  You need hours working on your ads, bids, extensions, ad extensions, and landing pages.

It’s not completely correct.

Yes, you read it right. It’s not completely right. Continue reading…

Why Must You Add Audiences To Your AdWords Search Network Campaigns?

AdWords Audience Targeting for Search Network Campaigns

You must already have used Remarketing Lists for Search Ads (RLSA) campaigns. But, do you know that you can dramatically improve your search ads’ performance over a period by adding remarketing audiences to your regular search network campaigns even without making it an RLSA campaign?

Yes, you can.  Adding Audiences to your existing search ads’ targeting allows you to customise your Search Network campaigns by prioritising ads for the people who are important to you. Continue reading…

How To Setup AdWords Dynamic Remarketing in Shopify?

Shopify Google AdWords Dynamic Remarketing Setup

If you are stuck at setting up Google AdWords Dynamic Remarketing scripts in your Shopify store, this simple guide will help you do it easily.

Without much ado, let me take you straight to the process…

  1. Step 1: Add a new Snippet for AdWords Dynamic Remarketing 
  2. Step 2: Call the Snippet you created in the theme file
  3. Step 3: Test your setup

Yes, you will only need to take just three simple steps. However, a bit of minute attention may be required so that you don’t break anything. Grab your coffee if it helps you to be attentive! Let’s get started… Continue reading…