Why Must You Add Audiences To Your AdWords Search Network Campaigns?

AdWords Audience Targeting for Search Network Campaigns

You must already have used Remarketing Lists for Search Ads (RLSA) campaigns. But, do you know that you can dramatically improve your search ads’ performance over a period by adding remarketing audiences to your regular search network campaigns even without making it an RLSA campaign?

Yes, you can.  Adding Audiences to your existing search ads’ targeting allows you to customise your Search Network campaigns by prioritising ads for the people who are important to you. Continue reading…

How Long Does It Take To Rank In Google’s First Page Search Results?

Google's first page rankings

Ever wondered as to how long does it normally take for a web page to actually show up on the first page of Google? Not by itself, of course. But with proper SEO planning and executions.

There hasn’t been a clear answer to this question. All you got was – it depends.

A recent study by ahrefs came up with some really interesting and thought-provoking findings. They will not just surprize you, but will add some clarity to the vague answer that you have been getting by now – it depends.

Here’s an infographic that explains the findings beautifully and gives you surprizing insights about the question – “How long does it to rank in Google’s first-page search results?”. Continue reading…

How To Setup AdWords Dynamic Remarketing in Shopify?

Shopify Google AdWords Dynamic Remarketing Setup

If you are stuck at setting up Google AdWords Dynamic Remarketing scripts in your Shopify store, this simple guide will help you do it easily.

Without much ado, let me take you straight to the process…

  1. Step 1: Add a new Snippet for AdWords Dynamic Remarketing 
  2. Step 2: Call the Snippet you created in the theme file
  3. Step 3: Test your setup

Yes, you will only need to take just three simple steps. However, a bit of minute attention may be required so that you don’t break anything. Grab your coffee if it helps you to be attentive! Let’s get started… Continue reading…

When should you change your target CPA bid in AdWords?

Question: Some of the campaigns are getting leads at well below the Target CPA bids. Should I lower my Target CPA bids? Also, I have other accounts that are also doing well as far as Target CPA, but they are underspending my budget by hundreds. What do I do to get more leads and spend more of the budget?

Answer:

You should lower your CPA bids when –

  • The number of conversions is consistent at least for two weeks
  • When your actual CPA has not crossed your target CPA at least for two weeks

Continue reading…

How To Research PPC Competitors Like A Pro? (2018)

SEMrush Review

PPC Research is a crucial step to the advertising success of any business online. Whether it’s for your very own or your clients’ business, knowing your competitors’ strategies is very crucial. If you are able to know how the competitors in the given industry are doing and what are the things making them succeed, you can align your strategies accordingly. It will enable you to increase your Returns On Investment (ROI) dramatically. Continue reading…

How Does AdWords Work? How Is CPC And Ad Positions Decided?

Wondering how does AdWords work? How do the ad auction, bidding, and the complete pricing methodology keep advertisers, searchers, and Google in a healthy and mutually profitable ecosystem? Here’s the video from Hal Varian taken from the Official Google Small Business YouTube channel and I have transcribed it for the people who want to read than to watch.

Happy Learning! Over to Hal Varian. Continue reading…

7 Reasons Why You Should Bid On Your Own Brand Keywords

Should I bid on my own brand search terms?

When our website is already ranking at the top for our brand name search terms, why should we spend on ads?


If you have the same question as above, you are not alone. It has long been debated and has been  one of the most asked questions from businesses of all sizes.

There have been several types of researches around this topic and the findings have always proved it worthy to have specific PPC campaigns to target brand search terms.

Here are the top five reasons – Continue reading…

5 reasons why your landing page fails to convert!

landing page optimization

You love your landing pages, don’t you? But, is that what you built it for?

Think… You didn’t build it to please only your eyes.

You have a purpose. A goal that your business aims. It can be anything. Leads to generate? Sales to make? Awareness to create? Or something else similar…

Whatever may your goal be, your landing page must be in line with what you aim to achieve through your marketing planning and advertising strategies.

If it’s not, you are going to have a difficult time meeting your advertising goals. Take some time to analyse your landing pages and verify if they are actually optimised for conversions.

Here are the top five reasons why most of the landing pages fail to impress and convert. Continue reading…