Question: Some of the campaigns are getting leads at well below the Target CPA bids. Should I lower my Target CPA bids? Also, I have other accounts that are also doing well as far as Target CPA, but they are underspending my budget by hundreds. What do I do to get more leads and spend more of the budget?
You should lower your CPA bids when –
- The number of conversions is consistent at least for two weeks
- When your actual CPA has not crossed your target CPA at least for two weeks