5 Must-Know Digital Marketing Facts (And 5 Marketing Myths Debunked)

digital marketing facts and myths

You’ve no doubt read hundreds of digital marketing facts on the internet. But let’s face it: the internet’s not really known for its accuracy, is it?

So how can you tell the facts from the BS? Keep reading, that’s how.

In this guide, we’ll tell you 5 essential facts about marketing while debunking the 5 biggest digital marketing myths. Check it out! Continue reading…

A/B Testing: Why is it Important to Test Different Types of Facebook Ads?

A/B testing for facebook ads

As independent business owners and digital marketers, we are living in a time when even small businesses have unparalleled power at the fingertips. If you know how to use the tools at your disposal, that is.

Digital marketing is expected to rise by 17.1% in 2019, to a total of $327.28 billion. With so much money on the table, there’s going to be an onslaught of new software and services hoping to capitalize on that market. No amount of bells and whistles will make a difference if you don’t know what you’re trying to do, however.

Different types of Facebook ads can actually help you determine what your business goals actually are, for far less than A/B testing usually costs. Continue reading…

How to Improve Your Website Conversion Rate by Next Week

website conversion

4.2 billion people use the internet every day.

That’s an extremely big figure, isn’t it? And a reasonably large part of them could be a potential visitor to your website.

That said, increasing traffic to your site is all well and good. But it means nothing if it doesn’t convert!

Those eyes need to become clicks, subscribers, and customers. Otherwise, from a business perspective, what’s the point?

The question becomes this: how do you get people to convert on your site? How can you maximize your website conversion? And how can you do it quickly!? Continue reading…

How to Create the Perfect PPC Strategy for 2019

PPC Strategy

2019 is fast approaching. At this point, savvy businesses are no longer asking what SEO and PPC can do for them. It’s all about improving the digital marketing plan they have in place.

And it’s a process that continues to evolve, especially with PPC. If you’re still using your PPC strategy from 2 years ago, you’re going to get crushed by your competitors.

That’s why it’s important to revisit your PPC plan every now and then. Before the new year rolls around is a good time to do it. Continue reading…

How to Effectively Use Audience Targeting in Your PPC Campaigns

Audience Targeting

It is difficult to understate the impact that audience targeting has had on the way PPC campaigns are run.

Audience targeting relies on grouping potential consumers by criteria like age, geographic location, and interests. In its simplest use, you can select criteria to narrow the potential audience your ads will reach, making your campaigns more targeted and increasing the return on investment of your PPC campaigns. Continue reading…

Facebook Ad Spy Tools: See Your Competitors’ Facebook Ads Free

Facebook Ads Spy Tools

Spying isn’t bad at all when it comes to marketing. The more information you have on your competitors’ strategies the better prepared you can be with your own campaigns. 

Today, I am going to talk about two free Facebook ads spy tools which you can use to see your competitors’ ad copies without paying a penny. Using these tools you will have answers to the following questions which you have been after:

Continue reading…

Google Ads Exact Match Keyword: Expectations Vs Reality

Do you know that your Exact Match keywords in the Google Ads account can now trigger ads for variations and terms having the same intent?

Yes, that’s right. Google recently updated its official documentation for Exact Match keywords. If you don’t know this latest update, your expectations and reality about Exact match keywords will be different.

Continue reading…

Modern Keyword Research Strategies for Busy Startups

Are you a busy startup owner who’s looking to market your service on the internet using SEO?

I think you’re definitely on the right track. After all, with all the benefits that come with SEO, you are bound to achieve a good level of success if you manage to rank your pages for the right keywords.

Building a solid foundation for your search marketing campaign is a defining factor for your success, and it starts by identifying the right keywords for your website. Continue reading…