Facebook Ads Help: Top 5 Facebook Ad Trends for 2019

Facebook Ads help

It’s not news to anyone that Facebook is the most popular social media platform out there. That means you’ve really got to do well when it comes to your Facebook advertising.

Facebook ads have a lot of power since nearly 1.5 billion people visit the site every single day. That’s a lot of people who could be seeing your ads.

To get the traffic you want, though, you’ve got to use those ads the right way.

Want to get started on the right foot? Here are some Facebook ads help. These five potential trends for 2019 are must-knows if you want to be successful. Continue reading…

Here’s Why You Need To Hire a PPC Consultant

PPC Consultant

Are you thinking about hiring a PPC consultant?

If you are, you’re not alone. Plenty of businesses are using PPC consultants to convert leads online every day.

But before you shell out the cash to hire one, you’ll need to know the benefits. Because you’ll have to spend money on the campaign itself, knowing why you need to spend even more can be valuable.

Lucky for you, this article is going to tell you everything you need to know. Soon, you’ll be ready to hire a PPC consultant for your business.

Read on to learn more! Continue reading…

How to Write Click-Worthy Google Ad Copies

Google Ad Copies

Google ads reach 90% of internet users worldwide. Yes, you read that right. Isn’t that a commendable percentage?

It shows the opportunity you have got as a business to market your products and services to your potential customers. But this fact is no more a secret. Every intelligent marketer knows it, as you do of course.

It also gives us an idea about the competition online. You are not alone offering the services you offer or selling the products you sell. And, everyone needs customers. So they advertise. They write their Google ad copies as you do.  So the question is – why should anyone click your ad instead of your competitors?

This means it’s important to have really good Google ad copies which are persuasive and stand out to make a point.

So how would you write ads that can grab people’s attention? There are four important techniques to think about when it comes persuasive ad copies. Continue reading…

How to Create Google Ads That’ll Improve Audience Engagement in 2019

Audience Engagement

Setting up an advertising campaign is not an inexpensive venture. Whether you’re creating a holiday campaign or launching a new product, it makes sense that you’d want your ad campaigns to bring in sales.

Google Ads are a great marketing medium. Nearly every person who uses the internet uses Google, so the ad reach is incredible. Google Ads operate on a pay-per-click basis, so you want to make sure to make strategic choices to maximize your chances of conversion.

Ready to improve audience engagement with Google Ads? Read on for some super helpful tips! Continue reading…

How to Bring More Business to Your Site With Holiday Marketing

Last modified on December 26, 2018

holiday marketing

Looking to grow your customer base and increase business during the holiday season? Good idea!

This year, American’s are expected to spend nearly $721 billion (yes, billion) on holiday shopping. And, there’s a similar trend all across.

What does that mean for you and your company? Well, it means that people are willing to shell out money and it’s an ideal time to increase sales and attract more year-round customers. Continue reading…

5 Must-Know Digital Marketing Facts (And 5 Marketing Myths Debunked)

digital marketing facts and myths

You’ve no doubt read hundreds of digital marketing facts on the internet. But let’s face it: the internet’s not really known for its accuracy, is it?

So how can you tell the facts from the BS? Keep reading, that’s how.

In this guide, we’ll tell you 5 essential facts about marketing while debunking the 5 biggest digital marketing myths. Check it out! Continue reading…

A/B Testing: Why is it Important to Test Different Types of Facebook Ads?

A/B testing for facebook ads

As independent business owners and digital marketers, we are living in a time when even small businesses have unparalleled power at the fingertips. If you know how to use the tools at your disposal, that is.

Digital marketing is expected to rise by 17.1% in 2019, to a total of $327.28 billion. With so much money on the table, there’s going to be an onslaught of new software and services hoping to capitalize on that market. No amount of bells and whistles will make a difference if you don’t know what you’re trying to do, however.

Different types of Facebook ads can actually help you determine what your business goals actually are, for far less than A/B testing usually costs. Continue reading…

How to Improve Your Website Conversion Rate by Next Week

website conversion

4.2 billion people use the internet every day.

That’s an extremely big figure, isn’t it? And a reasonably large part of them could be a potential visitor to your website.

That said, increasing traffic to your site is all well and good. But it means nothing if it doesn’t convert!

Those eyes need to become clicks, subscribers, and customers. Otherwise, from a business perspective, what’s the point?

The question becomes this: how do you get people to convert on your site? How can you maximize your website conversion? And how can you do it quickly!? Continue reading…

How to Create the Perfect PPC Strategy for 2019

PPC Strategy

2019 is fast approaching. At this point, savvy businesses are no longer asking what SEO and PPC can do for them. It’s all about improving the digital marketing plan they have in place.

And it’s a process that continues to evolve, especially with PPC. If you’re still using your PPC strategy from 2 years ago, you’re going to get crushed by your competitors.

That’s why it’s important to revisit your PPC plan every now and then. Before the new year rolls around is a good time to do it. Continue reading…

How to Effectively Use Audience Targeting in Your PPC Campaigns

Audience Targeting

It is difficult to understate the impact that audience targeting has had on the way PPC campaigns are run.

Audience targeting relies on grouping potential consumers by criteria like age, geographic location, and interests. In its simplest use, you can select criteria to narrow the potential audience your ads will reach, making your campaigns more targeted and increasing the return on investment of your PPC campaigns. Continue reading…