When should you change your target CPA bid in AdWords?

Question: Some of the campaigns are getting leads at well below the Target CPA bids. Should I lower my Target CPA bids? Also, I have other accounts that are also doing well as far as Target CPA, but they are underspending my budget by hundreds. What do I do to get more leads and spend more of the budget?


You should lower your CPA bids when –

  • The number of conversions is consistent at least for two weeks
  • When your actual CPA has not crossed your target CPA at least for two weeks

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How To Research Your PPC Competitors Like A Pro? (2017 Version)

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How Does AdWords Work? How Is CPC And Ad Positions Decided?

Wondering how does AdWords work? How do the ad auction, bidding, and the complete pricing methodology keep advertisers, searchers, and Google in a healthy and mutually profitable ecosystem? Here’s the video from Hal Varian taken from the Official Google Small Business YouTube channel and I have transcribed it for the people who want to read than to watch.

Happy Learning! Over to Hal Varian. Continue reading…

7 Reasons Why You Should Bid On Your Own Brand Keywords

Should I bid on my own brand search terms?

When our website is already ranking at the top for our brand name search terms, why should we spend on ads?

If you have the same question as above, you are not alone. It has long been debated and has been  one of the most asked questions from businesses of all sizes.

There have been several types of researches around this topic and the findings have always proved it worthy to have specific PPC campaigns to target brand search terms.

Here are the top five reasons – Continue reading…

5 reasons why your landing page fails to convert!

landing page optimization

You love your landing pages, don’t you? But, is that what you built it for?

Think… You didn’t build it to please only your eyes.

You have a purpose. A goal that your business aims. It can be anything. Leads to generate? Sales to make? Awareness to create? Or something else similar…

Whatever may your goal be, your landing page must be in line with what you aim to achieve through your marketing planning and advertising strategies.

If it’s not, you are going to have a difficult time meeting your advertising goals. Take some time to analyse your landing pages and verify if they are actually optimised for conversions.

Here are the top five reasons why most of the landing pages fail to impress and convert. Continue reading…

PPC for Tech Support – The Sunset and The Alternative

End of road for PPC for Tech Support

If you have been into tech support business, it’s the time to move on. Yes, admit it. That’s the ultimate fact now.

AdWords stopped allowing ads for tech support on Google and on it’s Display Network inventories long ago. The primary reasons for the same were – violation of trademark policies, and misleading promotion methodologies. After Google stopped it, the entire tech support business started relying on BingAds and on those spamy popup and pop-under ads run through several low quality ad networks. But now, with BingAds finally Continue reading…