With every passing day, the size of the digital advertising industry is becoming larger than the day before. If I take a reference from industry trends, the global online advertising spends by brands is expected to account for 44.6% by 2020. Now, you can imagine at what speed the brands are shifting their advertising spends from traditional media to digital media.
A lot goes to the growing population of internet users worldwide. As the number of users is increasing, brands are spending more and more online. And, a major percentage goes to Google Ads. You can understand the reason why if you are already aware that Google reaches out to over 90% of the global internet population. Isn’t that commendable?
Yes, it is. And, this is the reason why it’s the perfect time to be a Google Ads expert.
Okay, with that preface, if you are looking to be an expert for Google Ads or similar advertising platforms, the following are the 9 essential qualities you can’t do without: (more…)
If you’re investing in Google ads, then a successful PPC (pay-per-click) campaign is the hallmark of your real business success. However, many brands and businesses simply pay for the ads and hope for the best, paying little attention to performance or mistakes.
A successful PPC campaign is a multiple step process which requires a lot of care, attention, and analysis. Here’s everything you need to know about PPC metrics and measuring the success of your PPC campaigns. (more…)
Google AdWords certification does not cost anything anymore. It used to cost $50 a few years ago, but now it is available free of cost for anyone to take AdWords certification exams. All the certification exams for Google AdWords are now available with Academy For Ads. It used to be accessible from Google Partner’s portal initially. (more…)
Here’s an explanation of the question – what is Google AdWords?
Google AdWords, now Google Ads, is an advertising platform by Google. It allows advertisers to show ads on Google’s ad inventories which include – Search Engine Result Pages (SERPs), Search Partners, and Google Display Network (GDN).
Google Ads (AdWords) is an auction-based advertising system where advertisers need to place bids to show their ads on Google. It is also important to note that, (more…)