Posts By: Ratan Jha

What is Google AdWords?

Here’s a brief explanation of the question – what is Google AdWords?

Google AdWords is an advertising platform by Google. It allows advertisers to show ads on Google’s ad inventories which include – Search Engine Result Pages (SERPs), Search Partners, and Google Display Network (GDN).

AdWords is an auction-based advertising platform where advertisers need to place bids on keywords to show their ads on Google. It is also important to note that, Continue reading…