9 Essential Qualities Of A Successful Google Ads Expert

9 Essential Qualities Of A Successful Google Ads Expert

With every passing day, the size of the digital advertising industry is becoming larger than the day before. If I take a reference from industry trends, the global online advertising spends by brands is expected to account for 44.6% by 2020. Now, you can imagine at what speed the brands are shifting their advertising spends from traditional media to digital media.

A lot goes to the growing population of internet users worldwide. As the number of users is increasing, brands are spending more and more online. And, a major percentage goes to Google Ads. You can understand the reason why if you are already aware that Google reaches out to over 90% of the global internet population. Isn’t that commendable?

Yes, it is. And, this is the reason why it’s the perfect time to be a Google Ads expert.

Okay, with that preface, if you are looking to be an expert for Google Ads or similar advertising platforms, the following are the 9 essential qualities you can’t do without: (more…)

PPC Metrics: How to Measure the Success of a PPC Campaign

PPC Metrics: How to Measure the Success of a PPC Campaign

If you’re investing in Google ads, then a successful PPC (pay-per-click) campaign is the hallmark of your real business success. However, many brands and businesses simply pay for the ads and hope for the best, paying little attention to performance or mistakes.

A successful PPC campaign is a multiple step process which requires a lot of care, attention, and analysis. Here’s everything you need to know about PPC metrics and measuring the success of your PPC campaigns.  (more…)

SEO vs PPC: What’s the Difference?

SEO vs PPC: What’s the Difference?

Soon there will be over 2 billion active websites across the internet.

That’s a lot of competition no matter what industry you’re in. But, with the right digital marketing strategy, you can reach your target customers.

If you’re not sure if you should use SEO vs PPC, this article is for you. I’m going to break down what these terms and show you what you need to do to get more leads and sales through your website.

Keep reading to find out more! (more…)