SEO vs PPC: What’s the Difference?

seo vs ppc

Soon there will be over 2 billion active websites across the internet.

That’s a lot of competition no matter what industry you’re in. But, with the right digital marketing strategy, you can reach your target customers.

If you’re not sure if you should use SEO vs PPC, this article is for you. I’m going to break down what these terms and show you what you need to do to get more leads and sales through your website.

Keep reading to find out more! Continue reading…

What is Google Ads (AdWords)?

Here’s a brief explanation of the question – what is Google AdWords?

Google AdWords is an advertising platform by Google. It allows advertisers to show ads on Google’s ad inventories which include – Search Engine Result Pages (SERPs), Search Partners, and Google Display Network (GDN).

AdWords is an auction-based advertising platform where advertisers need to place bids on keywords to show their ads on Google. It is also important to note that, Continue reading…