When any content is written in sync with the quality information and right keyword placements in the right lines, it is sure to fetch you a pool of loyal visitors. Don't just keep TEXTs on your website, keep a well refined, optimized and authentic set of information which leaves a positive impact on your website visitors. Hiring an apt content writer is indeed a crucial step to it.
Sounds good, but why a freelancer??? Well, I would say that a freelance writer can really make the difference you are looking for. You might mean just ANOTHER CLIENT for a business house, company or organization, but for a freelance content writer, you would mean the WHOLE WORLD. Come on! I am not forcing you to get convinced, the DECISION is completely yours!